Now that you've created your Universe event on SoundCloud, head over to www.universe.com and log into your account to access the event manager. We'll walk you through a few essential steps to ensure your event is fully set up and ready for ticket sales.
Event Information
- Title & Description: Double-check that your event title and description are accurate and engaging.
- Date & Time: Ensure your event is scheduled for the correct date and time.
- Location: Confirm the venue name and address are correctly displayed.
- Important Details for Buyers: If attendees need additional information post-purchase, add details or FAQs in the Additional Details section.
- Event Images: Ensure your Event Cover and Social Media photos meet the platform's requirements. You can edit and crop images directly in the Universe platform.
Ticketing Setup
- Ticket Types & Pricing: Have you added all necessary ticket types with the correct pricing?
- Ticket Descriptions: Make sure descriptions are clear and accurate for each ticket type.
- Capacity Settings: Do you need specific capacities for each ticket type or an overall event capacity?
- On-Sale & End Times: Verify that the ticket sales start and end at the correct times. [More info here.]
- Hidden or Locked Tickets: If certain ticket types should not be publicly available, set them as Hidden or Locked before going live.
- QR Code Release Delay: If you need to delay ticket QR codes, adjust this setting per ticket type.
- Refund Policy: Ensure the correct refund policy is displayed to buyers.
- Currency Settings: Confirm the correct currency for sales and payouts—note that this cannot be changed after ticket sales begin. [More info here.]
- Access Keys: If you have locked tickets, upload and apply access keys to the appropriate ticket types. If necessary, set purchase limits per key. [More info here.]
Checkout Customization
- Buyer Information Collection: Choose whether to collect only the lead buyer's details or require guest details (first/last name and email per ticket).
- Marketing Opt-In: If you plan to use buyer data for future marketing, ensure an opt-in question is included.
- Tax & Address Collection: Decide if you need to collect tax or address details from buyers.
Payment Processing
- Payment Processor: Are you using Universe Payments or Stripe? If using Universe Payments, no action is needed—this is enabled by default.
- Switching to Stripe: If opting for Stripe, ensure it is enabled for both your account and event by navigating to Account Settings > Payment Processing > Switch to Stripe.
- Payment Methods: Select all necessary payment options (e.g., iDeal, Bancontact). [More info here.]
- Service Fee Handling: Decide whether to pass the Universe service fee to buyers or absorb it into ticket prices (availability depends on location). [More info here.]
- Additional Fees: Do you need to add any extra charges to your event?
- Taxes: Ensure any required taxes are applied.
Integrations, Checkout, & Advanced Settings
- Campaign Tracking: Have you added tracking identifiers for marketing analytics?
- Ticket Upgrades: If applicable, verify that ticket upgrades are correctly configured before going live.
- Ticket Editing & Transfers: Choose whether buyers can edit or transfer their tickets in the Advanced Settings.
- Waitlist Activation: If your event sells out, would you like to enable a waitlist?
Final Check: Test Your Event Before Going Live
Before launching your event, it's strongly recommended to complete a test purchase to ensure all components are correctly set up.
By following these steps, you’ll ensure a smooth event experience for both you and your attendees. Ready to go? Start selling your tickets now!