The TikTok pixel is a piece of code that allows event organizers to share website events with TikTok via a browser. TikTok pixel can be used to measure ad performance, optimize campaigns and report certain visitor actions.
To learn more about TikTok tag functionality, please review the TikTok Business Help Center.
If you are using TikTok to create and target ads, you can now use Universe’s TikTok Pixel integration to easily send tracking info about your event to TikTok in one simple step.
How to add TikTok Pixel to Universe:
- Create your event on Universe.
-
Copy your TikTok Pixel ID from the TikTok Ads Manager. If you haven’t created your TikTok Pixel, you can read this guide on how to create one.
a. From the Base Code field, select the alphanumeric code next to ttq.load (without brackets or quotation marks please) - this is what you’ll need to copy and paste into Universe. - In your 'Event Manager', click on 'Integrations' from the menu along the left side of your screen.
- Add your Pixel ID in the ‘TikTok Pixel' section and click Save.
- If you are selling tickets using the Universe widget on your own website, please ensure you are also adding the TikTok Pixel base code to your website header. More information on setting up the TikTok Pixel can be found here.
That’s it! Once your ticket buyers complete checkout, we’ll automatically send TikTok the purchase data.
What events and data does Universe send to TikTok?
The following events are logged by the TikTok Pixel and are visible in the TikTok Events Manager:
|
Event Title
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Description
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Data
|
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Pageview
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Event Display Page is loaded
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None
|
|
ViewContent
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‘Get Tickets’ button is clicked
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- content_category - content_name - content_id - content_type
|
|
CompletePayment
|
Payment details are received
|
- content_category - content_name - content_id - content_type - value - currency - quantity
|
To troubleshoot, feel free to use TikTok’s Pixel Helper (make sure you’ve clicked the “Get Tickets” button when observing) or Omnibug (a Chrome extension to decode and display outgoing digital marketing tool requests).
Universe Widget Considerations for Cross-Domain Tracking
To fully optimize your tracking to be capturing all conversions when using Universe's widgets on your website, we have an additional snippet of code that can be added to your website alongside our widgets.
Insert the following code snippet into your website header:
<script>
document.addEventListener('unii:tracking:tiktokpixel', (( data ) => {
if (ttq) {
ttq.track(data.detail.command, data.detail.options);
}
}), false);
</script>
That’s it! You can now put through a test purchase to verify that the purchase information is being captured correctly. As mentioned above in Step 5 of how to add TikTok Pixel to Universe, please also ensure that the TikTok Pixel base code has been added to your website header.